pocky
FIND YOUR FLAVOR
Many people in the U.S. feel the need to erase their culture in order to be accepted, but inclusion isn’t about conformity, it’s about feeling accepted for what makes you uniquely you.
As a Japanese snack living in America, Pocky is here to show that your most authentic self is discovered when you embrace all aspects of your identity and find your flavor.
01
ADS THAT SPEAK MORE THAN ONE LANGUAGE
Japanese fluency not required: scan the QR code on the print ads to translate the different Yojijukugo, Japanese four character idioms.
These interactive ads toggle between Pocky’s first and second languages.
02
FOLLOW THE FLAVORS
New limited edition flavors put small locally owned Asian grocery stores on the map. Support your community by using the app to find the flavors at local businesses.
03
REDESIGNING THE FUTURE
An annual Pocky box design competition awarding scholarships to young Asian American creatives. Winning designs will be showcased in stores and online.
04
A FESTIVAL OF CULTURE
In a celebration of Asian music, art, and food, Pocky sponsors 88rising’s Head in the Clouds festival, bringing artists across the Asian diaspora to the American stage.
05
UNBOXING OUR IDENTITY
In a series of social media takeovers, Asian American artists, leaders, athletes and activists talk about their experience growing up between cultures.
